RIP Canada-e-Connect

I had the privilege of serving our Canadian Tourism Industry as a volunteer Chair of the national Canada-e-Connect eTourism Strategy Conference in 2009 and 2010. I also served in the advisory committee of CeC 2011, superbly chaired by Emmanuelle Legault and Joel Peters.  After every conference we used to have a post-conference meeting to go over what worked and what needed more work and to begin thinking about the following year's conference. Canada-e-Connect was started by the brilliant Jens Thraenhart, former Director of eMarketing for the Canadian Toursim Commission. Jens had a dream to start a world class eTourism event in Canada. And he achieved that dream in November 2007. After Jens moved on to pursue other interests (doing great work in China for many destinations around the world, including Canada, via Dragon Trail), the Tourism Industry Association of Canada took over the conference. While I haven't seen any official announcement (and maybe I missed it),  it is very unfortunate that TIAC has quietly killed the conference without, as much as I know, any industry consultations. On the one hand, I can understand why. TIAC is a lobbying organization, the voice of the industry in Ottawa. TIAC also manages the National Tourism Conference and Rendez-vous Canada, so adding another conference was a stretch and I know it was a lot of work for TIAC's fantastic staff.  So I can understand why TIAC is not doing CeC anymore. But, I wish there had been consultations and perhaps a call for other organizations to take over the conference.  But who knows, perhaps it will come back with another name and a more ambitious agenda (maybe I should look into it - perhaps my friends at Tnooz and Comptoirs du eTourisme will be interested in collaborating in an international eTourism Strategy event within a Canadian context). Many people have confused eTourism Marketing with eTourism Strategy. Any marketing, digital or not, must be grounded in sound strategy. CeC's purpose was to focus on this strategy, to help the industry think strategically. I was not about social media or Facebook or mobile, it was about how to strategize in the new digital era - how to use (or not use) the new tools, channels, technologies, etc., of the digital era to pursue your strategy in order to achieve your organizational's objectives. RIP Canada-e-Connect.

Canada’s Travel and Tourism Industry Welcomes Introduction of Ten-Year Visas

Ottawa, July 20, 2011 — The Tourism Industry Association of Canada (TIAC) enthusiastically welcomed today’s announcement of a new, ten-year multiple-entry visa for international travelers wishing to visit Canada.

Internationally, tourism is the world’s fastest growing export sector, and much of the growth is being fuelled by a newly-mobile middle class in emerging markets such as Brazil, India, China, and Mexico. Enhancing Canada’s ability to welcome these potential visitors has the potential to mean millions of new customers and billions of dollars in foreign currency injected into the Canadian economy.

“A ten-year visa will help to put Canada back on an even footing with other destinations in the competitive international travel market,” said TIAC President and CEO David Goldstein. “This is a common sense solution that will make the visa process more efficient for our government, and more convenient for our valued international visitors.”

TIAC recognizes the work of Citizenship and Immigration Minister Jason Kenney on identifying the need to facilitate legitimate travel from our key allies and trading partners where there is no threat. Increasing access to Canada is one of the tourism sector’s key priorities, and the need for modernization of our visa system has been articulated as a vital aspect of enhancing access and to help Canada’s tourism sector grow and thrive.

This simple solution will help to bring Canada in line with other destinations, and will provide both travelers and the department with the means to facilitate trade in the tourism sector. It is also a further demonstration of the Harper government’s commitment to promote growth in the tourism sector, and will help to support the interdepartmental initiatives in the forthcoming Federal Tourism Strategy.

Source: press release Tourism Industry Association of Canada